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Mid-Atlantic Coastal Conference

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Princess Royale

9100 Coastal Hwy
Ocean City, MD 21842

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25.00 Credits

Member Price $1,095.00

Non-Member Price $1,395.00

Overview

This annual retreat brings together accounting and finance professionals from across the region for three days of learning, collaboration and inspiration — all in a beautiful beachside setting.

For 2026, we’re reimagining the program to create fresh opportunities for learning, connection, idea-sharing and practical takeaways. Speakers and session topics are currently being developed, and we look forward to unveiling the updated format and full program soon.

We are curating an inspiring lineup of speakers and experiences, and we’ll be sharing more details soon. Until then, mark your calendar and get ready to be part of an unforgettable new chapter at the beach.

Reserve your room: Princess Royale, Ocean City, Md.

Prerequisites

None

Designed For

CPAs in public accounting, industry, government and education.

Objectives

To provide flexible, high-impact learning in a beach setting where attendees can customize their experience and build meaningful professional connections.

Preparation

None

June 22, 2026

Breakout Session

- 1A. NFP Tax & 990 Issues

Credits: 2.4 - Taxation

This session is available to registrants only.

- 1B. Professional Ethical Considerations for CPAs

Credits: 2.4 - Behavioral Ethics

This session is available to registrants only.

- 1C. Topic TBD

Credits: 2.4 - Specialized Knowledge

This session is available to registrants only.

- 1D. The Algorithm Can't Do This: Leading People in the Age of AI

Artificial intelligence is changing the way work gets done in accounting, finance, and business. It can draft, analyze, summarize, and accelerate, but it cannot build trust, calm uncertainty, coach people, or exercise sound judgment. As AI becomes a bigger part of the workflow, human leadership becomes more important, not less.
This timely session explores the leadership skills that grow in value as technology becomes more capable, including judgment, empathy, communication, trust-building, ethical discernment, and the ability to lead through ambiguity and change. Using practical examples and the Working Genius framework, participants will examine where AI can support work and where human leadership remains essential.
Attendees should not miss this session because understanding AI is only part of the challenge. The real opportunity is learning how to lead people effectively in an AI-enabled world. Leaders who can balance innovation with humanity will make better decisions, build stronger teams, and create the confidence needed to move forward.


Learning Objectives
Identify the leadership capabilities that become more important as artificial intelligence changes accounting and finance work.
Distinguish between the types of work artificial intelligence can support and the types of work that still depend primarily on human leadership.
Select practical leadership strategies to build trust, address resistance, and support responsible AI adoption on accounting and finance teams.

Credits: 2.4 - Personal Development

This session is available to registrants only.

Breakout Session

- 2A. Current State of AI - facts & data, Demystifying AI and Tools and Examples

AI is moving fast — and so is the noise around it. This session cuts through the hype with real data on where AI stands today, what’s actually happening inside organizations adopting it, and what that means for accounting and finance professionals. You’ll walk away with a clear-eyed view of the AI landscape, practical frameworks for evaluating tools, and live demonstrations of AI applications relevant to your work. No technical background required — just curiosity.

 

Credits: 2.4 - Information Technology

This session is available to registrants only.

- 2B. Yellow Book Update

Credits: 2.4 - Taxation

This session is available to registrants only.

- 2C. Economic Outlook & Tariffs

Credits: 2.4 - Economics

This session is available to registrants only.

- 2D. Balancing the Books on AI: Managing Risk, Maximizing Reward

AI is rapidly changing the work of CPAs, creating new opportunities to improve efficiency, analysis, and decision support. At the same time, it brings real concerns around accuracy, confidentiality, over reliance, weak controls, and professional responsibility.
This interactive session will help you take a practical, balanced approach to AI adoption. Through realistic examples, case studies, and discussion, you will explore where AI can add meaningful value, where the risks are greatest, and how to distinguish between appropriate uses, higher-risk uses, and uses that demand stronger controls.
Do not miss this session if you want to stay current, protect your professional credibility, and make smarter decisions about AI in your work and organization. The CPAs who benefit most from AI will be those who know how to balance innovation with sound judgment.

Learning Objectives
Identify common AI use cases in accounting and finance where the potential rewards justify consideration.
Recognize key risks related to AI use, including confidentiality, accuracy, bias, control, ethical, and reputational concerns.
Distinguish between AI applications that are appropriate for routine support, those that require enhanced human review and controls, and those that may not be appropriate in their current form.

Credits: 2.4 - Information Technology

This session is available to registrants only.

Breakout Session

- 3A. Session TBD

Credits: 2.4 - Specialized Knowledge

This session is available to registrants only.

- 3B. Once Upon a Spreadsheet: The Art and Science of Data Storytelling

Spreadsheets are full of facts, but facts alone rarely drive action. In today’s business environment, CPAs must do more than produce accurate numbers. They must translate data into insight, context, and clear business meaning.
In this engaging and interactive session, participants will learn how to transform spreadsheets, reports, and dashboards into compelling business stories that inform decisions and influence action. Through practical examples, critique exercises, and case-based discussion, attendees will explore how to identify the story in the data, tailor messages to different audiences, simplify complexity, and present insights with greater clarity and impact.

Learning objectives
Identify the core business message within a set of financial or operational data.
Recognize common weaknesses that make data presentations confusing, overly detailed, or less persuasive.
Select storytelling techniques that improve clarity, relevance, and decision-making impact

Credits: 2.4 - Communications & Marketing

This session is available to registrants only.

- 3C. Employee Benefits Update - Trends

Credits: 2.4 - Personnel/Human Resources

This session is available to registrants only.

- 3D. Upskilling That Sticks: From Content to Capability

What if your next training program didn’t just inform—but built real capability that lasts? In today’s fast-moving professional environment, organizations invest heavily in training, yet too often the focus is on checking compliance boxes rather than developing the skills needed to meet current demands and prepare for what’s next. This session shifts the focus from designing individual courses to building a cohesive, learner centered training curriculum aligned with real world performance and long term business priorities. Participants will explore a practical approach for identifying what learners truly need, translating business goals into skill building pathways, and structuring training to support application and retention over time. The session also highlights a frequently overlooked driver of training effectiveness: the instructor. Even the strongest curriculum depends on instructors who can bring content to life—connecting concepts to real decisions, encouraging discussion, and reinforcing learning through experience. Passionate, credible instructors increase engagement and retention, turning training from an obligation into a meaningful development experience. Participants will examine how to move beyond content first and requirement driven planning to build curricula that balance mandatory training with capability building for evolving business needs, develop both technical and professional judgment, and respect learners’ limited time by ensuring every element has a clear purpose. Whether you are building onboarding, technical, leadership, or firm wide learning programs, this session provides a practical framework for creating training that delivers value, strengthens performance, and builds skills that last.

Credits: 2.4 - Business Management & Organization

This session is available to registrants only.

Breakout Session

- 4A. Topic TBD

Credits: 1 - Specialized Knowledge

This session is available to registrants only.

- 4B. Digital Detox

Credits: 1 - Personal Development

This session is available to registrants only.

- 4C. Employment Law Update

Credits: 1 - Business Management & Organization

This session is available to registrants only.

- 4D. Rethinking Talent Strategy: How Offshoring Enables Growth, Retention, and Leadership Continuity

CPA firms are facing sustained capacity pressure as demand remains strong while the pipeline for accounting talent tightens—especially in the U.S. Many firms are responding by pairing technology investments with selective offshoring (often through offshore centers that support routine audit/tax execution under domestic CPA supervision) to stabilize delivery and protect the client experience. This session is designed for a mixed audience—leaders setting strategy and managers executing it day-to-day. We’ll reframe offshoring from a “busy-season fix” to a deliberate talent operating model that can help a CPA firm grow sustainably, reduce burnout, and create space for upskilling and leadership development. We’ll ground the discussion in leading-practice guidance, including the AICPA PCPS “Outsourcing for CPAs” toolkit, which positions offshoring as a vital option and highlights that it can become a strategic necessity—covering models, ways to embed offshore resources into workflows, and risk mitigation considerations.

Credits: 1 - Personnel/Human Resources

This session is available to registrants only.

June 23, 2026

Breakout Session

- 5A. Technology Trends for CPAs and CFOs: 2026 Update

Believe it or not, AI is not the only mega trend in the information technology landscape. There are many other trends that enable and leverage the power of AI. As a CPA professional, it is imperative that you develop a baseline understanding of the key technology trends that are impacting businesses across the board. This course will provide the update you need to help you understand the nature of the key technologies and the role they play.

Program Content
• Role of cloud computing as the foundation for all tech trends
• IoT (Internet of Things) and Big Data
• Data analytics and KPI dashboards the new financial reporting model
• Generative AI and Agentic AI in 2026
• Blockchain technology and smart contracts
• Cryptocurrency 15 market and technology update
• Current state of the software applications technology

Credits: 2.4 - Information Technology

This session is available to registrants only.

- 5B. Linking It All Together: Audit Planning and Risk Assessment Under AU C 315

This course provides auditors with a practical, standards based deep dive into the planning and risk assessment requirements of AU C 315, Understanding the Entity and Its Environment and Assessing the Risks of Material Misstatement. The course emphasizes that effective audit planning is achieved by intentionally linking the auditor’s understanding of the entity to internal control considerations, meaningful preliminary analytical procedures, and the identification, assessment, and response to risks of material misstatement. Complex AU C 315 concepts are broken down into clear, understandable components, helping participants move from technical requirements to practical application. In an environment where auditors are often overwhelmed by guidance, it can be difficult to distinguish required procedures from preferences or best practices. This lack of clarity can lead to inefficiencies and increased risk of non compliance. This course focuses squarely on what the standards require, promoting a lean and disciplined planning approach that supports both audit quality and efficiency. The course also addresses the role of preliminary analytical procedures in the planning process, including how analytics should be designed, interpreted, and clearly linked to risk assessment conclusions—rather than performed as a checklist exercise. To enhance engagement and knowledge retention, the course incorporates interactive elements, gamification, and facilitated activities that reinforce key concepts in an approachable and enjoyable way. By the end of the course, participants will have increased confidence in their ability to perform planning procedures that enhance audit quality while optimizing the balance between engagement economics and regulatory compliance.

Credits: 2.4 - Auditing

This session is available to registrants only.

- 5C. Topic TBD

Credits: 2.4 - Specialized Knowledge

This session is available to registrants only.

- 5D. No Title Required: How CPAs Lead Through Influence, Not Authority

Today’s CPAs are expected to do more than produce accurate analysis. They must build alignment, influence decisions, and help others act on financial insight, often without formal authority. Professional frameworks for CPAs increasingly emphasize communication, leadership, and other professional skills alongside technical competence.
No Title Required: How CPAs Lead Through Influence, Not Authority is a practical, interactive session for CPAs who need to move ideas forward across teams and functions. Through realistic examples and discussion-based case studies, participants will explore how to build credibility, gain buy-in, adapt their message to different stakeholders, and turn sound recommendations into action. Leadership research shows that influence and relationship-based power are essential when formal authority is limited.

Learning objectives
Identify the core drivers of influence for CPAs, including credibility, relationships, business relevance, and communication.
Distinguish between influence tactics that build commitment and those that create resistance or passive compliance.
Select practical approaches for gaining buy-in in common CPA scenarios involving peers, business partners, and senior leaders.

Credits: 2.4 - Personal Development

This session is available to registrants only.

Breakout Session

- 6A. See What's Possible: A Live Demonstration of AI with Claude and Claude Cowork

This isn’t a slide deck about AI — it’s AI in action. In this hands-on demonstration session, you’ll watch real workflows get built and executed live using Claude and Claude Cowork, Anthropic’s agentic AI tools. From automating research and drafting to managing tasks across platforms, you’ll see firsthand what modern AI can actually do in a professional environment. Come with questions, leave with ideas you can put to work immediately.

Credits: 2.4 - Information Technology

This session is available to registrants only.

- 6B. AI Ethics 2026 (VBOA approved)

Artificial intelligence is rapidly transforming the accounting profession, creating new opportunities alongside significant ethical responsibilities. This Virginia Board of Accountancy (VBOA)-approved ethics course is designed for CPAs to understand and manage the ethical implications of using generative and agentic AI in 2026 and beyond.

Participants will learn why AI ethics matters for CPAs, how AI differs from prior technologies, and where key risks arise, including data privacy, bias, accuracy, transparency, deepfakes and regulatory compliance. The course reinforces that AI is an assitive tool — not a substitute for professional judgment — and examines how core ethical principles apply in an evolving technological environment.

Using real-world examples and case studies, the course provides practical guidance on applying existing ethical and regulatory frameworks, including the AICPA Code of Professional Conduct, to AI use. Participants will also learn how to develop and implement and effective AI safe usage policy, covering documentation, validation and staff education. By the end of the course, CPAs will be prepared to use AI responsibly, protect client interests, and meet their ethical obligations in an AI-driven profession.

Credits: 2.4 - Behavioral Ethics

This session is available to registrants only.

- 6C. Internal Audit in the Government Environment

Credits: 2.4 - Auditing

This session is available to registrants only.

- 6D. Succession Planning for CPA Firms

Credits: 2.4 - Business Management & Organization

This session is available to registrants only.

Breakout Session

- 7A. Microsoft 365 for CPAs: Unlocking Hidden Productivity Tools

Microsoft 365 is likely the most underutilized software investment in your firm or business. This course will show how to tap it to many of the lesser known features of the Microsoft 365 ecosystems of apps to maximize your productivity and produce better outputs. Through a series of practical case study demonstrations you will learn how to leverage the full potential of Microsoft 365 in your organization.


Program Content
• Round robin review of lesser known M365 apps
• Reduce / eliminate internal email communications with Teams and SharePoint
• Collaborate on spreadsheet and documents with your colleagues in real time
• Get control of your appointment schedule with the Bookings app
• Tap the full potential of OneNote as your primary repository for notes, correspondence and more
• Replace email attachments with secure file sharing links
• Document business processes with the Stream app
• Leverage the power of AI in M365 with Copilot

Credits: 2.4 - Computer Software & Applications

This session is available to registrants only.

- 7B. Estate Planning, Local Issues (MD, VA, DC concerns)

Credits: 2.4 - Business Management & Organization

This session is available to registrants only.

- 7C. Picture This: What Finance and Audit Professionals Need to Know about Data Visualization

By attending this CPE session, you will come away with examples and resources for how data visualization can cause positive change in the finance and audit communities. This tool-neutral session will introduce a common vocabulary for data visualization and provide examples of how to enhance communication and help your team reveal actionable insights in your data.

Credits: 2.4 - Communications & Marketing

This session is available to registrants only.

- 7D. Leadership in Motion: How Finance Leaders Steady the Ship During Change

Credits: 2.4 - Personal Development

This session is available to registrants only.

Breakout Session

- 8A. Topic TBD

This session is available to registrants only.

- 8B. Topic TBD

This session is available to registrants only.

- 9A. Topic TBD

This session is available to registrants only.

- 9B. Supervised AI Agents as Audit and Finance Team Members

AI is moving beyond automation to become a true teammate in the GRC process. This session will show how supervised AI agents can work alongside accountants, auditors and IT security professionals to enhance efficiency, consistency, and assurance quality. Of critical importance is training and supervision so that the AI agents accomplish their testing to quality standards that are intended. Attendees will leave with a practical view of how AI-powered testing can be applied to both internal and external assurance. • Independent execution: AI agents can perform control testing and analyze evidence across multiple formats. • Audit-ready outputs: Deliver high-quality results with speed, accuracy, and consistency. • Workflow integration: See how agents fit seamlessly into existing audit engagement processes. • Guardrails and governance: Learn the safeguards and governance needed to ensure reliability. • Human supervision: Explore the critical role of training data and oversight in producing trustworthy results. • Practical applications: Real-world examples of firms already deploying supervised AI agents in audits. • Augmentation, not replacement: Understand how AI can support, rather than substitute, on audit teams.

Credits: 1.2 - Auditing

This session is available to registrants only.

- 8C. Topic TBD

This session is available to registrants only.

- 8D. Topic TBD

This session is available to registrants only.

June 24, 2026

Breakout Session

- 10A. ChatGPT Deep-Dive Hands-on Bootcamp for CPAs

ChatGPT has grown its user base to over 800 million active users per week. As a leader in the generative market, it is a tool that every CPA should have a basic understanding of how to use it and apply it in business. This course will provide a comprehensive review and demonstration of how to put ChatGPT to work for you and your clients. It is designed as a “hands-on” course that facilitates your following along with the presenter while applying the features of ChatGPT on your computer. Practice files will be provided so that you don’t have to expose your confidential data.

Program Content
• Getting started with ChatGPT
• Tour of the ChatGPT app and how to use it
• Variety of hands-on case study examples for accounting, finance and tax
• Protecting your data privacy in ChatGPT
• Advanced ChatGPT features review
• Subscription plan options

Credits: 2.4 - Computer Software & Applications

This session is available to registrants only.

- 10B. Topic TBD

This session is available to registrants only.

- 10C. Federal Tax Update

Credits: 2.4 - Taxation

This session is available to registrants only.

- 10D. Alternative Firm Structures

Credits: 2.4 - Business Management & Organization

This session is available to registrants only.

Breakout Session

- 11A. FASB Update

Credits: 2.4 - Auditing (Governmental)

This session is available to registrants only.

- 11B. Forensic Accounting and Fraud Prevention Techniques

Credits: 2.4 - Accounting

This session is available to registrants and their guests

- 11C. Smarter Tax Services with Artificial Intelligence (AI) Tools

There has never been a greater opportunity to leverage technology tools to automate your tax services. This course will provide specific examples of how you can use AI (artificial intelligence) based tools to complement your tax planning, research and compliance services. You will learn how to leverage AI to automate the collection and organization of client data, the engagement management process, tax research and enhance client advisory services with AI tools.

Program Content
The specific topics that will be covered include:
• Overview of AI technology and how it works
• Identify where AI can be incorporated into tax research, planning and compliance services
• Discover new opportunities to enhance your client advisory tax services with AI tools
• Review of the market of emerging and AI enhanced tax software tools
• Learn about the newest generation of AI enable 1040 source document collection and organizer applications
• Review specific use cases for generative AI tools, e.g. ChatGPT, Microsoft Copilot) in your tax services

Credits: 2.4 - Taxation

This session is available to registrants only.

- 11D.Tax Planning Strategies for Today’s Environment

Credits: 2.4 - Taxation

This session is available to registrants only.

Breakout Session

- 12A. The AI Revolution in 2026: What CPAs Should Know

Credits: 2.4 - Computer Software & Applications

This session is available to registrants only.

- 12B. VSCPA & MACPA Town Hall

Credits: 2.4 - Personal Development

This session is available to registrants only.

- 12C. Client Planning Under the BBB

Credits: 2.4 - Business Management & Organization

This session is available to registrants only.

- 12D. Designing an AI-Ready Firm

Credits: 2.4 - Computer Software & Applications

This session is available to registrants only.

Breakout Session

- 13A.Topic TBD

This session is available to registrants only.

- 13B. Topic TBD

This session is available to registrants only.

- 13C. Private Equity in Accounting Firms: Pros, Cons & Lessons Learned

Credits: 1.2 - Business Management & Organization

This session is available to registrants and their guests

- 13D. Women in the CPA Profession

Credits: 1.2 - Personal Development

This session is available to registrants and their guests

Leader(s):

Leader Bios

Jennifer Elder

Jennifer Elder, CSP, CPA, CGMA, CSCA is an executive coach who helps smart professionals transform from technically talented to strategically savvy. If you want to be more productive, have more of an impact, and maintain your organization's ethical standards, Jennifer can deliver interactive and engaging training sessions. 

In 2022, Jennifer received the Women Who Count award in education by the Accounting and Financial Women's Alliance (AFWA). In 2018, Jennifer earned the designation of Certified Speaking Professional (CSP). Making her one of only 15 people worldwide who hold both the CPA and CSP designations. CPA Practice Advisor named Jennifer one of the Top 25 Women in Accounting in 2018.

She currently volunteers on the boards of several organizations including the New Hampshire Board of Accountancy, the Northeast Regional Council of the IMA, and Jennifer chairs the CSP Committee of the National Speakers Association.

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Non-Member Price $1,395.00

Member Price $1,095.00