Mission, Vision & Strategies

The Virginia Society of Certified Public Accountants (VSCPA) is the leading professional association dedicated to empowering the CPA profession to thrive. In an ever-changing business environment, CPAs are trusted relationship builders and advisors, using highly earned knowledge and expertise to assist their clients and companies. The VSCPA offers innovative education and training, information and resources, advocacy, benefits, volunteering and so much more to aid the accounting profession in Virginia and beyond.

Founded in 1909, the VSCPA comprises nearly 12,000 members who actively work in public accounting, private industry, government agencies or educational institutions.

VSCPA values

Undergoing the VSCPA 2030 strategic planning process, leaders and staff realized there are many values that are no longer priorities; they are simply part of what we do (and what we strive to do) every day. 

3 strategic priorities

Now that we agree on who we are, what we do, and what we stand for, what else? It turns out there’s a lot to be done to protect and promote the accounting profession to achieve our vision for the future, and we have exciting strategic directives to meet these aspirations — while building on our recent successes.

Influence people to become and remain CPAs.
Implement talent initiatives to inspire students and other professionals to join and stay in the CPA profession, encourage diverse students to consider accounting careers, guide CPA leaders and managers to implement workplace culture, recruitment and retention practices that enhance the profession. We will:

• Promote the CPA profession as a career path among pre-college students, including underserved communities.
• Cultivate a CPA culture on college campuses to attract traditional and non-traditional students to the profession.
• Provide resources, training and content to influence inclusive workplace cultures that attract and retain top talent. 

Foster connections and prepare the CPA of the future.
Build a connected community of professionals to encourage relationship-building, mentoring, networking, and public service. As the future CPA skillset evolves, prepare the profession to become leaders who are strong relationship builders and stellar communicators. We will:

• Provide pathways for members to connect with each other and other key stakeholders for the profession. 
• Create opportunities for members to volunteer and engage in a meaningful way with the VSCPA.
• Offer learning and leadership development opportunities for the evolving CPA skillset to enhance people and communication skills.

Pursue business model innovation to deliver member value.
Reflect the evolving profession and model the innovative association of the future by engaging in new ventures, implementing new business models and showcasing operational excellence to support CPAs’ evolving needs and provide transformational member value. We will:

• Ensure success of the Don Farmer tax education acquisition and grow its national brand to better serve members and customers. 
• Explore membership models and innovative opportunities to deliver member value and ensure the CPA profession thrives. 
• We will leverage new and emerging technologies to drive VSCPA and CPA relevancy.