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The Art of Marketing for CPAs

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4.00 Credits

Member Price $129.00

Non-Member Price $159.00

Overview

To make more money in less time, all accountants need to learn to market themselves effectively to their clients or their firm. For better or worse, promotions and more money go to those who are the best marketers, rather than the most competent accountants.  In this fascinating and fun workshop, participants will learn seven key ways to get more clients and/or promotions through the art of marketing.



Delivery Method: Individual webcast
CPE Credit: Business management & organization, Communications & marketing
Program Level: Update

Highlights

  • Why marketing and self promotion are so important today
  • What keeps people from learning this skill, and how to overcome those obstacles
  • How to get people (your boss, co-workers or clients) to like working with you
  • How to sell someone on your services in a single minute
  • How to attract more clients or the attention of your boss in a way that "wows" them
  • How to get referrals from your clients or glowing reviews from your boss
  • The 3 communication skills every business person needs to master, and why
  • The 3 principles that really lead to more success in the business world, and how you can use those principles for you company and career

Prerequisites

None

Designed For

All

Objectives

  • How to improve your standing with your boss or clients
  • Overcome your fear or reticence to do self promotion
  • Make more money by knowing how to get promoted and/or attract more clients in a shorter period of time
  • Give your firm or clients greater value so they will rave about what you have to offer

Preparation

None

Leader(s):

Leader Bios

Jonathan Robinson, Frank Sanitate Associates

Jonathan Robinson is a psychotherapist, author and professional speaker from Santa Barbara, Calif. Robinson has reached over 200 million people around the world with his practical methods, and his work has been translated into 47 languages. He has appeared on the Oprah Winfrey and other TV talk shows, CNN and CNBC. Among his books are: Shortcuts to Bliss, Instant Insight: 200 Ways to Create the Life You Really Want and Communication Miracles for Couples. His specialty is teaching people simple techniques that can have a profound impact on the quality of their life. He has an M.A. and an M.F.C.C. Mr. Robinson’s first book, “The Experience of God” included interviews with such notable people as the late Mother Teresa, the Dalai Lama, Deepak Chopra, Wayne Dyer, Ram Dass, and over thirty other well known spiritual leaders. Jonathan’s second book, “The Little Book of Big Questions”, became a New York Times bestseller, and provided readers with over 200 ways they can enhance their relationship and spirituality. Jonathan’s third book was, “Instant Insight:200 Ways to Create The Life You Really Want”, Mr. Robinson’s fourth book was, “Communication Miracles For Couples”, and his most recent book is, “Real Wealth: A Spiritual Approach to Monry and Work”. In his public talks and workshops, Jonathan is known for using humor, inspiring stories and magical illusions to help audiences remember his powerful message and techniques.

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Non-Member Price $159.00

Member Price $129.00