Joe Hoyle is an associate professor of accounting in the Robins School of Business at the University of Richmond. He is currently completing his 46th year of teaching. In 2015, he was the first recipient of the Cook Prize for undergraduate teaching presented by the American Accounting Association. It “is the foremost recognition of an individual who consistently demonstrates the attributes of a superior teacher in the discipline of accounting.” In 2006, he was named one of 22 favorite professors in the US by Business Week. In 2007, he was named the Virginia Professor of the Year by the Council for Advancement and Support of Education. In 2012, he was named one of nine favorite professors in the US by Bloomberg Businessweek. In 2013, he was one of several college teachers highlighted in the book Cheating Lessons by James Lang and published by Harvard University Press. He is a coauthor of two textbooks: Advanced Accounting (in its 13th edition) and Financial Accounting (in its 2nd edition). He has written a free online book titled Tips and Thoughts on Improving the Teaching Process in College—A Personal Diary. He has written over 240 entries for his teaching blog that have had more than 250,000 page views. The video of his Last Lecture at the University of Richmond has been viewed more than 17,000 times. He coauthored an article in The Chronicle of Higher Education about his experiences in joining a government accounting course with a course on Victorian literature.