Z. Christopher Mercer, ASA, CFA, is founder and CEO of Mercer Capital, a leading independent business appraisal firm that provides business valuation and investment banking services to a national and international clientele. With more than 30 years of experience, he has prepared, overseen or contributed to hundreds of valuations for mergers and acquisitions, litigation and tax. A well-known speaker and author on valuation-related topics, Mercer authored "Valuing Enterprise and Shareholder Cash Flows: The Integrated Theory of Business Valuation," "Quantifying Marketability Discounts" and "Valuing Financial Institutions." He is also a contributing author to "Valuation for Impairment Testing," a member of the editorial advisory board of "Valuation Strategies" and a frequent contributor to the "Business Valuation Review" and numerous other business and professional publications.