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Seven Secrets of Successful Business Communication Part 1: Questioning and Listening to Discover Clients' Needs

 Various
 
2.0
Registration is Open
Member Price
$125.00 Regular Registration
Your Price
$149.00 Regular Registration
This course is being offered on multiple dates, listed below. Click the Register button next to your preferred date to register.
 Wed, 10/22/2025 from 9:00 am to 11:00 am
 Wed, 12/10/2025 from 9:00 am to 11:00 am
Designed For:

Anyone who wants to improve communication skills, especially those in leadership or business development roles

Prerequisite:

Staff management experience

The importance of listening (bold)

Whether you're trying to pitch a prospective client on an engagement or convince an employee to work over the weekend, your success hinges on your ability to identify their needs.

Part one of this two-part webcast concentrates on three communication challenges leaders face:

  • Adapting a message to different constituencies and clients
  • Coaching employees
  • Business development

    A former *Wall Street Journal* reporter who teaches marketing at the Johns Hopkins School of Public Health, Greg Conderacci will introduce you to proven communication techniques.

    "If I were to summarize in one sentence the single most important principle I have learned in the field of interpersonal relations, it would be this: Seek first to understand, then to be understood."

    - Dr. Stephen R. Covey, author, Seven Habits of Highly Effective People
    Delivery Method: Individual webcast
    CPE Credit: Communications & marketing
    Program Level: Intermediate

    This course is being offered by a 3rd party vendor and will not be accessible on your My CPE page. Webinar access information will be emailed directly to you by AICPA.

    • Objectives

    • Determine why it is so difficult to listen
    • Determine why questions can be more important than answers
    • Apply skills to enhance professional and personal relationships by increasing listening performance
    • Choose to become a more effective leader, team member and opportunity developer
    • Identify how to probe for a client's or colleague's real needs so you can add value more effectively

    Speakers

    Vendor

    The Virginia Society of CPAs (VSCPA) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: NASBARegistry.org.

    For more information regarding refund, complaint, program cancellation or other policies, visit our Registration Policies page or call (800) 733-8272.