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Apple Wades Deeper Into Financial Services Territory

March 28, 2019

Apple is slowly wading deeper into financial services. After dipping a toe in with Apple Pay in 2014, the company's latest product — a proprietary credit card offered in partnership with Goldman Sachs — takes a full step into the waters. Apple Card will include a cash-back and rewards program that encourages people to spend with their devices, as well as a physical card to use with merchants that don't accept iPhone. It will also integrate with the Apple wallet app to help users track spending, debt and when payments are due. Read more at InvestmentNews.