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Understanding Value from the Customer's Perspective

  Tuesday, May. 21, 2019 from 9:00 a.m. to 10:00 a.m.
 Online
 
1.0
20 / 2-30212
Registration Status: CLOSED -- Please contact the VSCPA at [email protected] or (800) 733-8272 for availability.
VSCPA Members
$39.00 Regular Registration
Nonmembers
$59.00 Regular Registration
Designed For:
*Understand four techniques for understanding the customer's perception of product value
Prerequisite:

Some pricing experience is helpful

When a company has a unique, well-differentiated product, understanding value from the customer's perspective becomes the most important factor in profitable pricing.  Yet, many organizations adopt a "value pricing strategy" without having performed the analysis to understand either how much they could get for their products or the minimum acceptable price.  

 

This session discusses four techniques for understanding value and two cases which will allow application of the lessons learned.  

Delivery Method: Individual webcast
CPE Credit: Business management & organization
Program Level: Intermediate

Related Events

The Virginia Society of CPAs (VSCPA) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: NASBARegistry.org.

For more information regarding refund, complaint, program cancellation or other policies, visit our Registration Policies page or call (800) 733-8272.