*Understand four techniques for understanding the customer's perception of product value
Some pricing experience is helpful
When a company has a unique, well-differentiated product, understanding value from the customer's perspective becomes the most important factor in profitable pricing. Yet, many organizations adopt a "value pricing strategy" without having performed the analysis to understand either how much they could get for their products or the minimum acceptable price.
This session discusses four techniques for understanding value and two cases which will allow application of the lessons learned.
Delivery Method: Individual webcast
CPE Credit: Business management & organization
Program Level: Intermediate