*Recognize how to correctly stratify a venture’s target markets *Recognize how to correctly define segmented market demographics *Recognize how to research and test segmented market demographics *Recognize how to correctly develop a marketing plan based on the venture’s segmented market demographics
The most important element of a well composed business plan is its financial forecasts. And, the most important aspect of a well composed business plan's financial forecasts is the defense of the forecasts underlying assumptions. Accordingly, a well composed business plan's Market Analytics section defends forecasted revenue assumptions. This webcast explains.
Elements of a Business Plan's Market Analytics Section
Developing the Marketing Plan
Relating the Market Analytics Information to other Business Plan Sections
**Please Note: If you need credit reported to the IRS for this IRS approved program, please download the IRS CE request form on the Course Materials Tab and submit to [email protected].