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Successful Business Plan Composition: Part IV - Market Stratification is a Marketing Plan Necessary Condition

 Mon, 11/05/2018 from 12:00 pm to 2:00 pm
19 / 2-31376
Registration Status: CLOSED -- Please contact the VSCPA at [email protected] or (800) 733-8272 for availability.
Member Price
$79.00 Regular Registration
Your Price
$109.00 Regular Registration
Designed For:

*Recognize how to correctly stratify a venture’s target markets *Recognize how to correctly define segmented market demographics *Recognize how to research and test segmented market demographics *Recognize how to correctly develop a marketing plan based on the venture’s segmented market demographics


This webcast is an intermediate continuing education webcast. It is assumed the webcast participant has achieved basic business plan writing skills and understanding

The most important element of a well composed business plan is its financial forecasts. And, the most important aspect of a well composed business plan's financial forecasts is the defense of the forecasts underlying assumptions. Accordingly, a well composed business plan's Market Analytics section defends forecasted revenue assumptions. This webcast explains.SyllabusLesson 1.IntroductionLesson 2.Elements of a Business Plan's Market Analytics SectionLesson 3.Market StratificationLesson 4. Developing the Marketing PlanLesson 5.Relating the Market Analytics Information to other Business Plan SectionsLesson 6. Conclusion **Please Note: If you need credit reported to the IRS for this IRS approved program, please download the IRS CE request form on the Course Materials Tab and submit to [email protected].

Delivery Method: Individual webcast
CPE Credit: Taxes
Program Level: Intermediate

The Virginia Society of CPAs (VSCPA) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: NASBARegistry.org.

For more information regarding refund, complaint, program cancellation or other policies, visit our Registration Policies page or call (800) 733-8272.