*Recognize how to correctly stratify a venture’s target markets *Recognize how to correctly define segmented market demographics *Recognize how to research and test segmented market demographics *Recognize how to correctly develop a marketing plan based on the venture’s segmented market demographics
The most important element of a well composed business plan is its financial forecasts. And, the most important aspect of a well composed business plan's financial forecasts is the defense of the forecasts underlying assumptions. Accordingly, a well composed business plan's Market Analytics section defends forecasted revenue assumptions. This webcast explains. Syllabus Lesson 1. Introduction Lesson 2. Elements of a Business Plan's Market Analytics Section Lesson 3. Market Stratification Lesson 4. Developing the Marketing Plan Lesson 5. Relating the Market Analytics Information to other Business Plan Sections Lesson 6. Conclusion **Please Note: If you need credit reported to the IRS for this IRS approved program, please download the IRS CE request form on the Course Materials Tab and submit to [email protected].
Delivery Method: Individual webcast
CPE Credit: Taxes
Program Level: Intermediate