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Measuring and Managing Customer Profitability: The Why & How

 
 Thursday, Dec. 20, 2018 from 12:00 pm to 1:30 pm
 Online
 
1.5
19 / 2-50893
Registration is Open
VSCPA Members
$64.00 Regular Registration
Nonmembers
$64.00 Regular Registration
Designed For:
Understand techniques which will allow you to accurately measure the profitability of individual customers or sales channels
Prerequisite:

Some cost accounting experience is helpful

The only value a company will ever create for its shareholders is the value that comes from its customers - its current ones and ones acquired in the future. Customers increasingly view suppliers' products and standard service-lines as commodities. To remain competitive, companies must determine how to retain customers longer, grow them into bigger customers, make them more profitable, serve them more efficiently, and target more profitable customers. They must provide differentiated services to different types of customers. These have varying costs.

Unfortunately most management accounting systems do not report customer profitability. They are restricted to only product and service line profitability reporting. Gain insights into how to shift from being product-centric to being customer-centric. Leveraging business analytics with accurate costs is essential to achieve this result.

This event may be a rebroadcast of a live event and the instructor will be available to answer your questions either during or after the event.

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The Virginia Society of CPAs (VSCPA) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: NASBARegistry.org.

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