If you only analyze financial statements, you are probably missing many opportunities to increase profitability and cash flow. In this session, you will learn a Profit SizingT process involving three key types of market analysis areas: 1) Business offerings 2) Market segments 3) Geographic pockets. Developed through 30 years of studying entrepreneurial enterprises, this session brings new thinking around profitability that encompasses an inside-out-look, leading to better strategic decisions and profits. You will walk away with an analysis tool you can immediately put to use that will improve your organization's promotional strategy, marketing concentration, price justification, operational decisions and cash flow. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions either during or after the event.
Delivery Method: Individual webcast
CPE Credit: Business management & organization
Program Level: Intermediate