The VSCPA won a Commonwealth Award of Merit in the public service category of the 2016 Virginia Public Relations Awards, a statewide awards competition sponsored by the Richmond Chapter of the Public Relations Society of America (PRSA). The awards dinner was held Wednesday, May 18.
The VSCPA developed “You Can Afford College: A Financial Fitness Initiative” as a public service in response to the crisis surrounding college affordability and student debt. The VSCPA’s award-winning financial literacy initiative, Financial Fitness helps educate the public on money management topics. The VSCPA also has developed relationships with members of the Virginia General Assembly through its advocacy efforts. The VSCPA leveraged these relationships to bring college affordability workshops to underserved and low-income constituents in their districts, with a focus on high school students and their families. Topics covered college savings plans, financial aid, grants, scholarships, loans and tax credits.
The Virginia Public Relations Awards are separated into two divisions: the Commonwealth Awards honor the best public relations programs and campaigns of the year and the Capital Awards recognize the best public relations tactics of the year. Qualifying entries received an Award of Merit or an Award of Excellence. Now in its 69th year, the prestigious Virginia Public Relations Awards program recognizes stellar public relations and communications activities based on excellence and innovation in research, planning, execution and evaluation. The judges were members of the Southern PR Federation.
“The VSCPA is honored to receive this wonderful recognition from PRSA Richmond for our You Can Afford College initiative,” said VSCPA Public Relations and Communications Director David Bass. “The initiative was a collaborative effort of our entire organization and a great way to utilize the expertise of our members and the financial literacy resources of the Society to bring a valuable public service of making college affordable to many communities in Virginia.”