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Partner & Advertise With the VSCPA

Increase Brand Exposure & Build Relationships

Increase brand exposure. Develop interest in your product. Build relationships.

Get in front of more than 17,000 CPAs and finance professionals who are the brain trust behind the world's fifth-largest economy. Dedicated to empowering our members and the profession to thrive, the VSCPA offers an array of benefits and services to CPAs and financial professionals across the entire Commonwealth. 

The impact of our audience 

VSCPA 2021-2022 Partner & Media Kit

The VSCPA is 13,500+ members strong with an audience of 17,000+.  Getting your business in front of our audience gives you an opportunity for vast reach and access to thousands of businesses in Virginia and beyond. Partnering with the VSCPA will enable you to offer solutions to decision makers in all industries. 

We offer a variety of opportunities designed to help you reach Virginia’s accounting, finance and business leaders. From year-round strategic partnerships to choosing customizable options like event sponsorship or print and online advertising, we can work with you to create a win-win.

View our 20212022 Partner & Media Kit or check out the details below and let us help you create new relationships with Virginia's key business leaders. Ready to get started? Contact Amy Mawyer, VSCPA vice president, learning, at [email protected] or (804) 612-9422.


What we offer

Print Advertising

Digital Advertising 

Multi-Channel Bundles

Digital Retargeting

Event Sponsorships 

Strategic Partnerships 

Lead Generation


Print Advertising  

VSCPA Disclosures magazine: Read regularly by 80% of our members, consistently ranked a top benefit, and with a circulation of 13,500, Disclosures is the only professional news magazine published for CPAs in the state. 

Disclosures Print Advertising

Ad Size Rate Per Issue
  4 1
Back cover (7.875 x 7.124 no bleed) $1,825 $2,035
Inside front cover (8.5 x 11 + .25 bleed) $1,750 $1,940
Full page (8.5 x 11 + .25 bleed) $1,520 $1,695
1/2 page (7.25 x 5 no bleed) $1,135 $1,260
1/3 page (4.875 x 5 no bleed) $915 $1,010

 

Disclosures Sponsored Content 

Disclosures Advertorial Rate Per Issue
1 page article length, approx. 400-500 words  $2,000
2 pages article length, approx. 800-1,000 words  $3,000
2+ pages Contact for pricing

 

We also offer classified advertising in the magazine for $45 for the first 40 words and $1.25 for each additional word with special discounts for VSCPA members.

Ready to buy advertising? Contact Amy Mawyer at [email protected] or (804) 612-9422.


Digital Advertising  

VSCPA.com Website Display Advertising 

VSCPA.com has more than 100,000 homepage visits per month and visitors remain on our website for an average of five minutes. 

Placement Rate Per Month
  6+  2-5 1
Homepage Banner Ad (1280p W x 100p H) $450 $500 $550
Internal Pages Sidebar (295p W x 250p H) $400 $450 $500

 

E-newsletter Advertising

The Account is the VSCPA's bi-weekly digital news vehicle with a distribution of more than 11,000 members, a 24% open and a 14% clickthrough rate.

Display Advertising

Ads will display in the content blocks of The Account newsletter and link to your designated URL. Ad specs are: 1252p x 859p as 72 dpi JPG file.

Number of Months Rate Per Month
6+ $450
2-5 $500
1 $550

 

Sponsored Content

The Account Sponsored Content Includes: Per Issue
Title, short description and link to the article online. No word limit.  $500

 

Connect Online Community

Connect is the VSCPA's private member-only online community where thousands of CPAs and business leaders log on to share information and network. 

Connect Display Ad Placements Rate Per Month
  6+ 2-5 1

Homepage Package: homepage banner ad, message thread sidebar and in email digest.

$450 $500 $550
Forum Package: top banner ad in each forum page, side bar ad on thread pages and in email digest. $400 $450 $500

 

Ad specs include: homepage 964p x 125p, forum page 640p x 125p, thread page 200p x 200p and email digest 200p x 200p.

Ready to buy digital advertising? Contact Amy Mawyer at [email protected] or (804) 612-9422.


Multi-Channel Bundles  

Are you interested in print and digital opportunities? We offer discounted, multi-channel advertising bundles that include: 

  • Sponsored content
  • Disclosures magazine
  • The Account e-newsletter
  • VSCPA website
  • Connect members-only online community
  • Leading Forward podcast

Ready to buy a bundle? Contact Amy Mawyer at [email protected] or (804) 612-9422.


Digital Retargeting  

Retargeting provides the opportunity to target exactly the customer you want to reach and to build brand awareness and convert new customers. With retargeting, you follow CPAs and finance professionals around the web starting with vscpa.com. After they visit the VSCPA site, they will see your ad on nearly any website they visit. This guarantees access and sustained exposure to your audience. 

Package Number of Impressions Cost 
Silver  25,000 $2,500
Gold 65,000 $5,000
Platinum 125,000 $7,500

 

Ready to get started with digital retargeting? Contact Amy Mawyer at [email protected] or (804) 612-9422.


Strategic Partnerships  

Strategic partnership with the VSCPA offers businesses the highest visibility to our 17,000+ members and customers through thought leadership, networking, advertising, event sponsorship and participation. By becoming a VSCPA partner, you will be promoted as a top resource for Virginia CPAs. We currently offer seven partnership packages ranging from $5,000 – $15,000. We can also create custom packages starting at $15,000+. See all the partnership opportunities here

VSCPA partners must commit to the following values: 

  • Member value: Provide VSCPA member value in the form of learning, engagement, resources or discounts. 
  • Reputation: Client references must be provided during the application process.  
  • Risk management: Disclose any current or previous civil, criminal or regulatory matters to the VSCPA. 
  • Innovation: Have a culture of innovation and drive to impact the future of the CPA profession. 
    • Leadership development: Workplace culture, staff and organizational development. 
    • Technology: Emerging and disrupting technologies; provide efficiencies for members. 
  • Solution-driven: Your product or service must be a solution to a member need or industry challenge. 
  • Shared investment: We are both working together for a goal. Win, win, win. 

See the full list of packages and pricing here. Ready to partner or looking for something more customized? Contact Amy Mawyer at [email protected] or (804) 612-9422.


Event Sponsorships  

Support a VSCPA conference, webcast or seminar and position your brand to engage with our highly qualified attendees. Sponsorships range from $1,000 $3,000 and events run May 2021 December 2021.

All event sponsorship packages include: 

  • Logo on all marketing and communications
  • Verbal recognition
  • A presence at the event (online and/or in-person)
  • Complimentary registrations (2)
  • Attendee list 

See the full 2021 event schedule and detailed rates here.

Ready to become a VSCPA event sponsor? Fill out our Sponsor Inquiry Form or contact Amy Mawyer at [email protected] or (804) 612-9422.

2021 Featured Conference Sponsorships

Don Farmer Tax Series, Williamsburg and online,  December 13-15 
Sponsorship starts at $1,000 and goes up to $4,500.

The Don Farmer Tax Series is one of the VSCPA’s premier events with more than 650 attendees over the three day event. CPAs and tax professionals from all over the state attend this annual event. This event offers many great ways to enhance your visibility to decision-making attendees and industry professionals. Consider one of the following sponsorship opportunities and be recognized as an official event sponsor. 

Learn more and become a sponsor today! 


Knowledge Hub Lead Generation  

The VSCPA's Knowledge Hub library and e-newsletter syndicates content to our highly-engaged audience of 17,000 people who are the source of high-quality, intent-based, 100% exclusive leads. This is a no risk investment you only pay for the leads you receive. 

90-Day Trial Package Pricing Price Per Lead
$2,500: up to 50 leads $50 CPL
$4,000 up to 100 leads $40 CPL
$7,000 or more: 200+ leads $35 CPL

 

Ready to get 100% exclusive leads? Contact Amy Mawyer at [email protected] or (804) 612-9422.