Frequently Asked Questions and Answers on the CPA Logo
- How can the CPA logo be used?
The CPA logo can be used by American Institute of CPAs (AICPA) members and state CPA societies in any promotional material, such as advertising campaigns, brochures, stationery and business cards, signs and other promotions to increase the visibility of the designation among current and potential clients, employers, accounting students and the general public.
- Can I redraw or recreate the CPA logo?
No. The logo (both the lozenge and the tagline) must be used as it has been created and may not be redrawn or recreated, but may be reduced in size.
- Is there a minimum print size for the logo?
Yes. To ensure the legibility of the logo and tagline, the minimum recommended print size of the logo is 4 picas, or .667 inches in length, and the minimum recommended print size for the tagline is .875 inches or 5.3 picas.
- Must I use the CPA logo and tagline together as a unit?
No. Members can use either the logo or the tagline separately. However, for greater impact, it is preferable to use both the logo and the tagline together whenever possible and appropriate. The tagline can appear flush left, flush right or centered under the logo, depending on design needs.
- Are there restrictions on where the logo may be placed on stationery and business cards?
No. You may place the logo and/or tagline anywhere you prefer.
- What are the typefaces used in the logo?
The font for the letters "CPA" is Futura Book and the font for the tagline is Franklin Gothic Book.
- May I run the logo in any color?
Yes. The logo may appear in any color as long as the selected color provides sufficient contrast with the logo and the surrounding area.