VSCPA Image Campaign Advertising

The VSCPA image campaign is a year-round, statewide effort designed to capture the attention of business decision makers. The media traditionally used in our advertising campaign includes public radio, the state business magazine and local television.

Here's an overview of where the VSCPA's efforts to enhance awareness of CPA services and promote the profession can be seen and heard:

• Virginia Business Magazine: Virginia Business is Virginia’s premier monthly business magazine — serving the commonwealth’s top decision makers with vital business intelligence since 1986. Virginia Business reaches the “C-suite” of chairmen, CEOs, COOs, CFOs, CTOs and CMOs, as well as state and local government leaders throughout Virginia. The VSCPA places full page ads throughout the year promoting the services and value of Virginia CPAs.
• WCVE-FM Public Radio: This is Central Virginia's public radio station, which can be heard throughout central Virginia including Richmond, Charlottesville, Lynchburg, Petersburg, Williamsburg and Fredericksburg. The VSCPA's credits air six times per week for one year — during morning and evening news, classical and jazz programs.
• WHRO Public Radio: This Norfolk-based public radio station is heard from Gloucester to the Eastern Shore, Williamsburg, Newport News, Suffolk and south to the North Carolina border. In addition to classical music programming, the VSCPA has underwritten HearSay, the daily talk/call-in program that explores the major issues of contemporary life in Hampton Roads. As a corporate underwriter, the VSCPA benefits from the program's promotion on WHRO-FM 90.3, and in all printed materials (including press releases, advertising in area newspapers and local publications).
• WMRA Public Radio: This Harrisonburg-based public radio station (90.7) has affiliate stations in Crozet/Charlottesville (103.5), Lexington (89.9) and Winchester (94.5). Our underwriting sponsorship gives us three credits per week during the morning, evening and weekend news programs.
• WVTF-FM Public Radio: This power-house of a public radio station is heard in Roanoke, Staunton, Lynchburg, Danville, Bristol, Northwest North Carolina, southeastern West Virginia and sometimes Charlottesville, depending on how the wind is blowing. With coverage like that, it's important to underwrite the station for another year. Listen for sponsorship announcements throughout the week during morning and evening news programs, and during classical music. As a corporate sponsor, the VSCPA also is recognized on the station's Web site and in the listener newsletter.
• WWBT NBC12 TV: Each tax season, the VSCPA partners with NBC12 for the annual Tax Call-In Program and online Q&A program. The VSCPA purchases weekly 30-second spots on NBC12 from February to April during "The Today Show" to highlight the Call-In Program and the services of Virginia CPAs.

If you have any questions about the VSCPA Image Campaign, advertising or press releases or would like to volunteer as a speaker/media contact, contact VSCPA Media & Public Relations Specialist 
Shawnte Reynolds at (800) 733-8272.