Choices for Financing Your New Business


You’ve decided to take the plunge. You have a great idea for a new product or service, and you’re going to turn it into a winning business. Or maybe you’ve seen a “For Rent” sign in a busy location and you would like to open your own store there. No matter how it happens, over 600,000 new businesses are launched in the United States each year, according to the U.S. Department of Commerce. To succeed, they will need the funding to get started and to keep them running during the early days. That’s why the Virginia Society of CPAs stresses the importance for every aspiring business owner to understand the basics of financing a new business.  

Two types of dollars

If you’re looking for money to start your new business, you have essentially two choices. One option is to borrow money, known as debt financing. A bank lends you money that you can use to buy or rent a location, purchase inventory and supplies, or hire staff. You pay the loan off over time, using the money that your company earns. As long as you feel confident that your company’s earnings are or will be enough to cover your monthly loan payments, debt financing is an excellent choice for a new and growing business. Sources of business loans include banks and savings institutions, commercial finance companies and the U.S. Small Business Administration, which oversees many financing programs for new and growing companies. You can learn more on the Small Business Administration’s website at www.sba.gov.

Another way to raise money is through equity financing, in which you sell partial ownership in your business in exchange for investment dollars. Potential investors can include friends, family, employees and even customers. Venture capitalists are another source of equity funding. They may include wealthy individual investors or financial institutions who take a stake in a small business in the hopes of earning money in the future. They are usually interested in companies that have some proven market success and appear to be on the verge of major growth, with the potential for high profits.

Who’s in charge?

In deciding on which type of funding is best for you, remember that equity financing can allow your investors to have a say in the business because they own a piece of it. Most investors will likely be happy to let you run the show as long as the company is thriving and they are making a profit on their investment. However, it’s important to understand that equity financing may require you to give up some control as well as some of your profits.

Put it in a business plan

Now that you understand your possible sources of cash, you must be prepared for the questions that lenders and investors will ask. For example, you must be prepared to say how much money you need and how you plan to use it. You will also need to detail your company’s past earnings and your expectations for future revenues as well as your company’s industry and your competition in it. They will also want details about your management team and whether they are equipped to manage for future success. This information should be contained in a business plan — a document that includes your financial statements, describes your business and explains how you expect to compete in the marketplace.

Business owners face many choices about financing their companies. Your CPA can help by answering any questions about your company’s financial health.

The Virginia Society of Certified Public Accountants (VSCPA) is the leading professional association dedicated to enhancing the success of CPAs. Founded in 1909, the VSCPA has 9,000 members who work in public accounting, industry, government and education. For general information, please visit the Press Room on the VSCPA website at www.vscpa.com, e-mail vscpa@vscpa.com or call (804) 612-9424. To search for a CPA in your geographic region, visit www.financialfitness.org and click on “Find a CPA.”

©American Institute of Certified Public Accountants

LAST UPDATED 3/6/2010

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